DESIGN

EVOLUTION OF COLOR

The introduction of color resin in 1992 was followed by the development of various colorings, such as mixed color molding and skeleton (transparent) resin, drawing on the properties of resin. Case and band decoration making full use of advanced coating and printing technologies was also realized, moreover, greatly expanding the range of design possibilities

EVOLUTION OF GRAPHICS

Design innovations included inverting the LCD to make the backlight inconspicuous during nighttime activities, and expanding the expressive possibilities of digital watches through such gimmicks as logos and graphics that emerge when the EL backlight is illuminated.