G-SHOCK Unveils All New Men's Yellow Accent Color Series For Summer Season



New Colorway for GA100 and GA110 Models Features Bright Accents on Face and Hands

DOVER, NJ, May 9, 2017 -Today, Casio G-SHOCK announces the new men’s Yellow Accent Color Series, introducing bright yellow accents on the face and hands of XL ana-digi matte black men’s GA100 and GA110 models. The GA100BY-1A and GA110BY-1A will also feature a two-tone layered band with yellow underneath.

Ideal for an active summer, this seasonal introduction adds a pop of color to warm weather styles, with shades reminiscent of a summer sunset. The GA100BY-1A also features a unique camouflage print dial for added design.

Both models come equipped with G-SHOCK’s legendary structure of 200M water resistance and shock resistance, as well as magnetic resistance. Technology includes an auto LED light, 4 daily alarms and 1 snooze alarm, 1/1000th second stopwatch and countdown timer, world time (with 48 cities + UTC), a speed indicator and 12/24 hour time formats – all in a 51.2mm case.

The GA100BY-1A and GA110BY-1A will retail for $120 USD beginning in June 2017, and will be available for purchase online at Macy’s, gshock.com, and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.