G-SHOCK Debuts First-Ever Tough Leather Band As Part Of New G-STEEL Street Vintage Style Collection


Leather G-STEEL Collection

Three Innovative G-STEEL Models Combine the Look of Leather with G-SHOCK Toughness

DOVER, NJ, January 26, 2017 - Today, Casio G-SHOCK announces the launch of the new Tough Leather band for its G-STEEL line, combining the classic look of leather with G-SHOCK level toughness for the first time in watch history. Debuting as part the new G-STEEL Street Vintage Style Collection in March 2017, Tough Leather is composed of a unique hybrid of synthetic leather and resin and is specially designed to withstand abrasions over time. The new watches complement the diversity of men’s streetwear while staying true to G-SHOCK toughness. Three of the new four Street Vintage Style models feature the Tough Leather hybrid band – available in shades of dark brown (GSTS130L-1A), light brown (GSTS120L-1B) and black (GSTS120L-1A) – while the GSTS130BD-1A features a classic, black IP stainless steel band.

In line with G-SHOCK’s principle of absolute toughness, the new Tough Leather has undergone rigorous testing. As compared to genuine leather, Tough Leather is able to withstand significant abrasion with minimal scratching or damage to the material as well as being water resistant. This new band allows for a comfortable and stylish look without the compromise of damaging a leather band.

Each of the Street Vintage Style models comes equipped with Tough Solar Power in addition to G-SHOCK technology, including Shock Resistance and 200M water resistance. For high-visibility in the dark, the watch employs a full-auto double LED Light, with a neon illuminator for the dial and a super illuminator for the digital display as well as Neo-brite Luminous Hands and markers. Adding to the watch’s functionality are 48-city World Time, 5 daily alarms, 1/100th-second Stopwatch, countdown timer and 12/24hr formats, all in a 52.4mm case.

The GSTS130L-1A and GSTS120L-1B will retail for $300 at select department stores, while the GSTS120L-1A and the GSTS130BD-1A will retail for $300 and $450 respectively at select jewelers. The Street Vintage Style models will be available for purchase beginning in March 2017.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.