G-Shock Announces Retail Availability Of G-Steel Connected Carbon Bezel

FOR IMMEDIATE RELEASE:


G-STEEL

G-SHOCK ANNOUNCES RETAIL AVAILABILITY OF G-STEEL CONNECTED CARBON BEZEL
Latest G-STEEL with Bluetooth Connectivity Now Available for Purchase


DOVER, NJ, July 26, 2018 - Today, Casio G-SHOCK announces the retail availability of the latest addition to its men’s G-STEEL line. The GSTB100XA-1A, the most recent of G-SHOCK’s connected models, features a carbon bezel, sapphire crystal and two-tone layered band.


Announced earlier this year at COUTURE 2018, the GSTB100XA-1A utilizes Bluetooth low energy technology to pair with smart phones via the G-SHOCK Connected App, offering connectivity alongside absolute toughness. Once connected, the user may acquire time information at the press of a button. The result is accurate timekeeping no matter where in the world you happen to be.


The sturdy urethane band was produced using a bi-color molding process that makes it possible to decorate the outer surface with a sporty pattern, and blue urethane for the inner surface. A metal band ring reduces the chance of band breakage due to abrasion. Refined blue coloring used for accents on the face combine with the blue of the inner band for a sporty look that embodies G-SHOCK absolute toughness. Furthering its durability is a lightweight, layered carbon bezel which is a combination of state-of-the-art Toray Industries TORAYCA® and NANOALLOY® resulting in outstanding shock resistant characteristics. A highly scratch resistant, clear sapphire glass is used for the crystal to enhance readability and appearance. The GSTB100XA-1A also incorporates tough solar, solar-powered charging capabilities, and employs a super LED light and Neo-Brite luminous hands for maximum visibility.

Additional G-SHOCK technology features include:

  • 200M water resistance and shock resistance
  • Dual Dial World time
  • Daily alarm
  • Stopwatch and countdown timer
  • 12/24 hour format
  • Battery level indicator
  • New layered guard structure

  • The GSTB100XA-1A is now available for $600 at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, gshock.com.


    About G-SHOCK
    CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com


    About Casio America, Inc.
    Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.