G-SHOCK Women Partners With Alice + Olivia For New York Fashion Week Showcase


fashion week

G-SHOCK Women Partners With alice + olivia For New York Fashion Week Showcase
Both Classic and Never-Before-Seen Models Featured in Showcase

DOVER, N.J., Feb. 11, 2019 - Today, Casio G-SHOCK partnered with internationally recognized, contemporary women's brand, alice + olivia for their F/W '19 Showcase at New York Fashion Week. A variety of G-SHOCK's most popular women's watches, including the Step Tracker and all-metal G-MS were worn by the models, with the brand's latest collection for G-SHOCK Women, the Pink Gold Accent Series, being unveiled for the first time. Inspired by the pastel colorways of the season, the four new timepieces offer a new take on two of the most popular women's silhouettes, the GMAS120 and GMAS130.

Partnering with a brand like alice + olivia showcases the versatility of the G-SHOCK Women line," said David Johnson, Vice President of Casio's Timepiece Division. "Having the chance to collaborate with their talented team and bringing their vision to life was an exciting opportunity for us."

The partnership stemmed from a mutual appreciation for bold and genuine fashion. G-SHOCK Women's timepieces are made for the modern, active woman, which perfectly complements alice + olivia's feminine and whimsical take on fashion.

"I was honored to partner with G-SHOCK for this presentation. The brand's watches are the perfect accessory for the new alice + olivia Fall 2019 collection," said Stacey Bendet, CEO and Creative Director of alice + olivia.

The new Pink Gold Accent Series, which was unveiled during today's showcase will retail for $130 each and will be available for purchase starting this March at G-SHOCK retailers including Macy's, the G-SHOCK Soho Store, and gshock.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.