G-SHOCK Unveils New Utility Color Collection


G-Shock Unveils New Utility Color Collection

Latest Men’s GA700 Watches Feature Military-Inspired Colorways

DOVER, NJ, July 6, 2017 – Today, Casio G-SHOCK announces the new Utility Color Collection, featuring three additional colorways for the GA700 model. Inspired by the color palettes found in military uniforms and utility jackets, the new collection sees the GA700 outfitted in olive green (GA700UC-3A), tan (GA700UC-5A) and dark grey (GA700UC-8A) shades to complement the ongoing military color trend.

First introduced in the fall of 2016, the GA700 model debuted a re-imagined case design, including a prominent front button and multi-dimensional dial design. The GA700 timepieces also include 3D bold hour and minute hands, white super illuminator LED backlight and a five-year battery life.

In addition, each model comes equipped with G-SHOCK’s legendary structure of shock resistance and 200M water resistance. The collection also features world time with 31 time zones (48 cities + UTC), as well as 4 daily alarms, a 1/100th second stopwatch and 1/10th countdown timer, 12/24hr formats, and a hand retract function – all in a 53.4mm case.

The GA700UC-3A, GA700UC-5A and GA700UC-8A will retail for $99 USD beginning August 2017, and will be available for purchase at standard G-SHOCK retailers, including Zumiez, Macy’s, gshock.com, select fashion apparel and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.