G-SHOCK Introduces New Front-Button And 3D Dial GA700



New Model Available in Three Colorways with Full Auto Super Illuminator LED Light

DOVER, NJ, October 6, 2016 - Today, Casio G-SHOCK announces the debut of the GA700, a new watch model featuring front button case design and 3D bold hands on the face. The front button, located at six o’clock, offers convenient control of the Full Auto Super Illuminator LED Light. The GA700 will be available in three colorways, including black with red accents (GA700-1A), all black (GA700-1B) and red with black accents (GA700-4A). Additionally, the watch is equipped with standard G-SHOCK technology, including 200M Water Resistance and Shock Resistance. The model also features World Time with 31 time zones that includes 48 cities + UTC, as well as 4 Daily Alarms, 1/10th second stopwatch, a countdown timer, and 12/24hr formats, all in a 53.4mm case.

For the launch of the new G-SHOCK GA700 timepiece, a video has been created to showcase its style and versatility. Take a look: https://youtu.be/PIsmTxYTrIM

The GA700-1A, GA700-1B and GA700-4A will retail for $99 USD beginning November 2016, and will be available for purchase at standard G-SHOCK retailers, including Macy’s, shopcasio.com, and the G-SHOCK NYC SoHo store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.