G-SHOCK Introduces All-New Mid Size G-Steel Collection



Slimmer Models of Popular Men’s Watch Line Also Include Tough Solar Power

DOVER, NJ, June 8, 2017 – Today, Casio G-SHOCK G-SHOCK introduces the latest additions to the popular men’s G-STEEL line. Re-designed to feature a slimmer face, the collection will include a traditional, a silver stainless steel model (GSTS310D-1A) and two resin band models with gold (GSTS300G-1A9) and blue (GSTS300G-1A2) IP cases.

Intended for the active gentleman that desires the look and feel of a metal watch, this collection includes two existing G-STEEL colorways, and an all-new blue colorway, each offered in a slimmer design. The new GSTS310D and GSTS300G models now feature a 1.4mm smaller face that is also 0.8mm thinner – making these the perfect accessory for those who desire a leaner watch design. Each model also boasts of G-SHOCK’s tough solar technology, rendering the watch capable of self-charging.

In addition, the new collection comes equipped with 200M water resistance and G-STEEL’s unique layered guard structure which highlights G-SHOCK’s Absolute Toughness. Other technologies include a full auto double LED light, neo-brite luminous hands, 48-city world time (featuring 31 time zones), five daily alarms, 1/100th second stopwatch and countdown timer, a hand retract feature and 12/24 hour formats – all in a 49.3mm case.

The GSTS310D-1A will retail for $350 beginning in July and will be available for purchase at Macy’s, gshock.com, and the G-SHOCK Soho Store. The GSTS300G-1A9 and GSTS300G-1A2 will retail for $280 beginning in July, and will be available for purchase at select retailers.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.