G-SHOCK Introduces All New Men's Training Timer Series With App Connectivity


 Holiday G-Shock

Six New Timepieces Combine Advanced Functionality with Timeless Athletic Style

DOVER, NJ, FEBRUARY 6, 2018 -Casio G-SHOCK announces the Training Timer series, six new men’s watches featuring Bluetooth connectivity for tracking fitness activity. Developed with a timeless style to match all casual and athletic wear, the new GBA800 timepieces come in a mid-size case, equipped with a 3-axis acceleration sensor that keeps track of your step count, a countdown timer that allows up to 20 timer combinations with up to 5 timers each, and 200 lap memory. With the download of the dedicated G-SHOCK Connected app to a smart phone, the watch can further support daily fitness and track movement.

Employing a new algorithm developed by Casio, the G-SHOCK Connected app also displays a graph which breaks down daily steps taken in each of five metabolic equivalent (MET) levels, from data based on the step count and walking pace. The app also displays exact location and time of day the wearer’s calories were burned, while measuring MET levels, making it useful for interval training.

The GBA800 Training Timer will debut in six different monotone colorways, including black (GBA800-1A), white (GBA800-7A), lime green (GBA800-9A), navy blue (GBA800-2A), teal (GBA800-3A) and grey (GBA800-8A). The watch also includes a fine fit band with additional loopholes, as well as a new functional loop and buckle for a more secure fit.

Each new model comes equipped with G-SHOCK’s legendary structure of 200M water resistance and shock resistance in addition to target alarms (up to 10 times), multiple daily alarms, 1/100th second stopwatch, 1/10th countdown timer and 12/24 hour formats – all in at 48.6 mm case. A unique hand retract function moves the analog hands out of the way of the digital display for unobstructed viewing and double Auto LED lights for easy viewing in low light workout conditions.

The GBA800-1A, GBA800-7A and GBA800-9A will retail for $120, and will be available for purchase beginning in March 2018, with the GBA800-2A, GBA800-3A, and GBA800-8A to follow in April 2018 for $120, at G-SHOCK retailers, including select Macy’s, gshock.com and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.