G-SHOCK Announces 35th Anniversary Celebration Featuring Exclusive Press Conference And Live Performance By A$AP MOB


Brand to Commemorate Milestone Anniversary With New Announcements, Advanced Product Previews, and More

DOVER, NJ, NOVEMBER 8, 2017 -On Thursday, November 9, Casio G-SHOCK kicks off a yearlong 35th anniversary celebration with an exclusive press conference and product exhibition, followed by live performances at The Theatre at Madison Square Garden by DJ Virgil Abloh and members of A$AP Mob, including A$AP Ferg, A$AP Ant, Cozy Boys, A$AP Nast and A$AP Twelvyy.

The highly anticipated event will begin with a press conference featuring Casio President, Mr. Kazuhiro Kashio; and Founding Father of G-SHOCK, Mr. Kikuo Ibe, appearances by other key executives from Casio’s headquarters in Japan, including Senior Executive Managing Officer, Mr. Shigenori Itoh. Guests will also have the opportunity to hear from Vice President of Casio’s Timepiece Division, Mr. David Johnson.

Throughout the conference, guests will preview new, and in some cases never-before-seen G-SHOCK product across various lines such as MR-G, MT-G, Master of G, and G-Shock Women and hear from G-SHOCK’s top executives on the brand’s iconic legacy, as well as its exciting future. The press conference will also feature special guest appearances by G-SHOCK collaborators - renowned artist, Eric Haze – who also designed G-SHOCK’s 35th anniversary logo – and founder of top European fashion brand Pigalle, Stéphane Ashpool.

To close out the night’s celebrations, a dynamic live performance, expected to be attended by notable influencers and celebrities, will take place featuring DJ and founder of streetwear brand Off-White, Virgil Abloh as well as rapper A$AP Ferg and other A$AP Mob members, including A$AP Ant, Cozy Boys, A$AP Nast and A$AP Twelvyy.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.