Casio G-SHOCK Unveils New GA110LN Layered Neon Color Series


 GA110LN Layered Neon Color Series

New Colorways Pair Dark Shades with Neon Accents On the Band and Face

DOVER, NJ, February 27, 2017 -Today, Casio G-SHOCKannounces its new Layered Neon Color series, which styles the GA110 model with a dark base accented by vibrant neon colors just in time for spring. Developed using a bi-color molding process to showcase the various hues in the design, each watch includes an overall matte finish, layered with pops of color on the buttons, face, hands and underneath the band.

Inspired by the bright shades found on sneakers and athletic apparel, the series comes in four colorways including matte black with neon blue (GA110LN-1A), matte navy with neon yellow (GA110LN-2A), matte green with neon orange (GA110LN-3A), and matte grey with neon green (GA110LN-8A).

Each watch comes equipped with standard G-SHOCK technology including 200M water resistance and shock resistance, in addition to magnetic resistance, an auto LED light and flash alert, world time (29 time zones / 48 cities+UTC), 4 daily alarms, 1/1000th second stopwatch with speed indicator and countdown timer, as well as 12/24 hour formats and a mute function – all in a 51.2mm case.

The GA110LN-1A, GA110LN-2A, GA110LN-3A and GA110LN-8A will retail for $120 beginning in March 2017, and can be purchased at major G-SHOCK retailers, including Macy’s,, and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit