Casio G-SHOCK Introduces New S Series Model With Metallic Face


GMAS120MF Collection

New Model Design Debuts with Metallic Accents

DOVER, NJ, February 21, 2017 -Today, Casio G-SHOCK announces the debut of a new model for the women’s S Series line. Based on the G-SHOCK GA120 face design, which offers a rearranged combination of analog and digital dial displays, the new S Series GMAS120MF will debut this winter. Featuring metallic accents on the face, the watches in this collection boast of an understated, matte band in pastel shades of blue (GMAS120MF-2A), and peach latte (GMAS120MF-4A), as well as black (GMAS120MF-1A), white (GMAS120MF-7A1), and white with pink accents (GMAS120MF-7A2), and add a touch of metallic shine to any spring casual or athleisure wardrobe.

Each model comes equipped with standard G-SHOCK technology, including 200M water resistance and shock resistance, in addition to magnetic resistance, auto LED Light with Afterglow, world time (48 cities + UTC), 5 daily alarms and 1 snooze, 1/1000th second stopwatch, countdown timer, and 12/24 hour formats - all in a 45.9mm case.

The GMAS120MF-1A, GMAS120MF-2A, GMAS120MF-4A, GMAS120MF-7A1 and GMAS120MF-7A2 will retail for $130 and beginning in March 2017 can be purchased at major G-SHOCK retailers, including Macy’s,, and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit