Casio G-Shock Introduces All-New Neo Tokyo Series

FOR IMMEDIATE RELEASE:

 Introduces All-New Neo Tokyo Series

CASIO G-SHOCK INTRODUCES ALL-NEW NEO TOKYO SERIES
Line-Up Includes 4 New Models with All-Black Bezels and Striking Color Accents


DOVER, N.J., JULY 31, 2019 – Today, Casio G-SHOCK announces the all-new, “Neo Tokyo” series of men’s timepieces. Inspired by the colors of the futuristic metropolises of classic anime films from the 1980’s, the four new watches boast blacked-out bezels with yellow, red, and blue hands as dial accents to represent the city’s lights.


The series is made up of G-SHOCK most popular digital and analog-digital models, featuring updated styles from the DW6900, GA140, GA700, and GAS100 line ups.


A video has been created to showcase the features of the new Neo Tokyo series – watch here: http://bit.ly/NeoToyko.


In addition, the GAS100 timepiece comes equipped with Tough Solar self-charging capabilities, ensuring its longevity.


Each watch in the series also boasts G-SHOCK technology such as:

  • Shock resistance
  • 200M Water Resistance
  • Stopwatch
  • Countdown Timer
  • 12/24 Hr Time Formats
The DW6900, GA140, GA700 models retail for $99 each, and the GAS100 model will retail for $150, and will be available for purchase starting this September at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.


About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit casio.com/home.