Casio G-SHOCK Adds New Colorway To Men's Connected G-STEEL Line

FOR IMMEDIATE RELEASE:


GSTB100XB-2A

Casio G-SHOCK Adds New Colorway to Men's Connected G-STEEL Line
Latest Edition Features Updated Band and Bluetooth Connectivity


DOVER, NEW JERSEY, Nov. 6, 2018 - Today, Casio G-SHOCK unveils the latest addition to its refined men’s G-STEEL collection. Featuring Bluetooth connectivity, the new model (GSTB100XB-2A)


Combining both style and functionality, the updated, sleek polyurethane black band provides durability to enhance the model’s toughness – ensuring that it can withstand any activity, day or night.


The GSTB100XB-2A also comes equipped with premium design features such as a highly scratch resistant, clear sapphire glass with a non-reflective coating and layered carbon bezel that adds to the model’s shock resistance and overall dynamic appearance.


Other topline features include solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. The timepiece also boasts Bluetooth low energy technology to pair with smart phones via the G-SHOCK Connected App, offering connectivity alongside absolute toughness.

The watch also comes equipped with standard G-SHOCK technology such as:

  • 200M water resistance
  • Shock resistance
  • World time/ dual time display
  • Stopwatch and countdown timer
  • Daily Alarm
  • 4 Daily alarms

  • The GSTB100XB-2A will retail for $700 and will be available for purchase starting this December at select jewelers, the G-SHOCK Soho Store and gshock.com.

    About G-SHOCK
    CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com


    About Casio America, Inc.
    Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.