Born from a dream of "creating a watch that never breaks."
It was over 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.
G-Shock is the ultimate tough watch. Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. This led to a shock resistant structure that includes a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
G-SHOCK watches stand out not just with their tough design, but also with their technical refinements. From environmentally friendly solar technology and Bluetooth® through to GPS and radio technology — G-SHOCK always features state-of-the-art technology.