On August 7th, 2013, G-Shock celebrated its 30th Anniversary with a special guest performance by Eminem. Enjoy the G-Shock 30th Anniversary Recap Video!
To kick off the global celebration of Casio G-SHOCK’s 30th Anniversary, key media personnel and influential G-SHOCK fans came together in New York City to honor three decades of G-SHOCK innovation.
Media were first treated to the introduction of a range of celebratory limited edition G-SHOCK timepieces, presented by Casio executives David Johnson, Kikuo Ibe (Father of G-SHOCK), Yuichi Masuda and Shigenori Itoh. Also on stage speaking of the new watch releases were brand advocates Brook Lopez of the Brooklyn Nets, Canadian supermodel Jessica Stam, professional snowboarder Louie Vito and famed actor James Marsden, who introduced the new luxury watch collection from G-SHOCK.
The first timepiece introduced was a completely revamped G-SHOCK classic: the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK’s latest performance technologies; backed by spokesperson Brook Lopez.
Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for first response professionals to truly master all natural elements.
The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced; the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer, the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the epitome of modern wrist couture.
“It is with immense pleasure and satisfaction that we can come together to celebrate 30 years of G-SHOCK with such an amazingly supportive community of G-SHOCK fans,” said Shigenori Itoh, Chairman and CEO of Casio America Inc. Timepiece Division. “Personally, I’m very happy about the future of G-SHOCK as we are entering a new era for our brand.”
Following the press conference the lights were turned down, music turned up and doors opened for guests to enjoy G-SHOCK’s 30th Anniversary party. A line-up of exclusive musical performances by New York rapper Yelawolf, star DJ Mick Boogie and hip-hop legend Eminem. G-SHOCK has always had a close connection with music, working with artists in a range of capacities from passionate brand ambassadors to detailed watch collaborators. A testament to this is the forthcoming release of the limited edition Eminem collaboration G-SHOCK, utilizing the all-new large case GDX6900.