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CASIO G-SHOCK GOES GREEN WITH ECO-FRIENDLY TIMEPIECES
Green Project celebrates Earth Day with G-Shock Technology
DOVER, NJ, FEBRUARY 02, 2010 — Casio America, Inc. proudly unveils the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models to commemorate Earth Day’s 40th Anniversary. The series is compromised of three new G-Shock styles G5600GR-7, G6900GR-3 and G2300GR-3 with 100% recycled paper packaging, advanced solar technology and Earth Day inspired color ways.
Each incarnation of the Go Green Project features advanced Self-Charging, Tough Solar Power technology – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change. With its durable construction and unmatched solar power function, the Go Green Project provides an accessory that embraces the philosophy of reduce, re-use recycle.
“Casio has adopted a company wide commitment to preserving our global environment through proactive initiatives to minimize CO2 emissions, reduce consumption as well as create innovative environmentally conscious products,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With the release of the G-Shock Go Green Project, we are thrilled to offer an environmentally conscious product that contains the G-Shock technology.”
The Go Green Project will be available in February 2010 nationwide and online for $110 each. For more information please visit www.gshock.com.
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