MEDIA INQUIRIES ONLY CONTACT:

 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

SURFRIDER FOUNDATION
Alexis Henry
(949) 732-6413
ahenry@surfrider.org

VISIT CASIO AT JCK BOOTH #26081

CASIO G-SHOCK X SURFRIDER COLLABORATION

G-Shock Welcomes Surfrider Collaboration at JCK in Las Vegas

LAS VEGAS, NV, May 30, 2009 — G-Shock has joined forces with the Surfrider Foundation to celebrate 25 years of protecting the world’s oceans, waves and beaches. This summer, Casio will release the limited edition G-Shock x Surfrider Foundation collaboration watch, the G5500SRF-2, with a portion of the proceeds benefiting the organization.

G5500SRF-2 Click here to download high resolution images

Ecologically friendly, the G5500SRF-2 features Non-Stop Tough Solar Technology–which combines a tiny, solar panel with a large-capacity rechargeable battery enabling a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Originally founded in 1984 by a handful of surfers in Malibu, California, the Surfrider Foundation has expanded globally over the past 25 years to over 50,000 members and 90 grassroots chapters.   With several hundred coastal victories under its belt, the Surfrider Foundation has become the world’s leading non-governmental organization dedicated to the protection of our planet’s coastlines.

“G-Shock actively supports protecting our environment and we are proud to partner with the Surfrider Foundation,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Clean and safe oceans and beaches are a priority for G-Shock.”

“G-Shock watches are known globally for their superior quality and we could not be more excited to be partnering with them,” said Matt McClain, Surfrider Foundation’s Director of Marketing.  “This limited edition collaboration is a great way to highlight 25-years of commitment to protecting our coastlines worldwide.”

The G-Shock X Surfrider collaboration watch features the Surfrider Foundation logo in the backlight and name on the band, G-Shock’s legendary 200M water resistance & shock resistance, 5 daily alarms, countdown timer, 1/100 Sec. Stopwatch and 48 city/29 time zone world time.

Available in July for $130, visit www.gshock.com for more information.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches.  Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.