MEDIA INQUIRIES ONLY CONTACT:
 
Alexis Henry
Surfrider Foundation
949.732.6413
ahenry@surfrider.org

Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE 

CASIO G-SHOCK X SURFRIDER COLLABORATION WATCH OUT JULY 2009

Eye-catching Limited Edition to Support the Surfrider Foundation

San Clemente, CA (June 29, 2009) — In celebration of 25 years of protecting our oceans, waves and beaches, Casio has joined forces with the Surfrider Foundation to release the limited edition G-Shock X Surfrider Foundation collaboration watch, the G5500SRF-1, with a portion of the proceeds benefiting the organization.

G5500SRF-1 Click here to download high resolution image

An ecologically friendly watch, the G5500SRF-1 features Non-Stop Tough Solar Technology – which combines a tiny, solar panel with a large-capacity rechargeable battery enabling a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

In addition, the G-Shock X Surfrider collaboration watch features the Surfrider Foundation logo in the backlight and back of the face, name on the band and clasp, G-Shock’s legendary 200M water resistance & shock resistance, five daily alarms, countdown timer, 1/100 Sec. Stopwatch and 48-city/29 time zone world time.

Available in July for $130, visit www.gshock.com for more information.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches.  Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

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