FOR IMMEDIATE RELEASE
G-SHOCK PREMIERS NEW TONE-ON-TONE AND COLOR BLOCK COLLECTION IN TIME FOR SPRING
Spring Delivers Seasonal Color and High-Performance with G-SHOCK’s Newest Releases
DOVER, NJ, May 21, 2013 — Casio America, Inc. is thrilled to release the new tone-on-tone and color block series of G-SHOCK watches just in time for the warmer months ahead. The latest styles introduce a delivery of vivid color-ways built with G-SHOCK’s superior durability.
Designed for the fashion conscious male with an equally active lifestyle, the GAC100AC-2A is a full analog timepiece that features a storm-blue resin strap and case with matching color around the inner bezel and time indicators. Like all GA100 models, the GA110AC-4A shares a magnetic resistant analog/digital time telling case, in addition to, shock and 200m water-resistant technology that is the standard for the entire line of legendary G-SHOCK watches.
Rounding out the color block series is the DW6900AC-2, the only all-digital accompaniment to the vibrant spring collection. Available in a captivating red, white and blue, this timepiece incorporates the three main color-ways found in each of the GA110AC releases.
The tone-on-tone and color block model editions are the latest inclusion to G-SHOCK’s spring collection. Prepared for precipitating weather and clear skies ahead, this collection is a trending assortment of appropriately colorful watches, which are capable of handling transitioning seasons and numerous activities.
“Every season, we try and introduce new color trends that add vibrancy to our product portfolio,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “It’s with great pride to introduce the tone-on-tone and color block collection as an extension of our tough, fashionable men’s watches.”
The GAC100AC-2A men’s watch will retail for $150 and the GA110AC-4A / GA110AC-7A models will retail for $130, while the DW6900AC-2 will retail for $99, all are available this May at select Macy’s, fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.gshock.com
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.