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May 26, 2017

ON L.A. TIME

In a sport that continues to make huge gains in popularity internationally, Kelvin Hoefler is definitely one of skateboarding’s new frontrunners. Hailing from the São Paulo state of Brazil, the 23-year-old has already managed to collect his lion’s share of wins from all over the globe. From his earlier triumphs in South America to his Californian migration and further rise to stardom within his genre, Kelvin’s innovation, hard work ethic and resilience – the latter of which saw Hoefler rally from a serious leg injury last year, hasn’t stopped Hoefler from giving back. Like his G-SHOCK, Kelvin is 24/7, whether in the states or back in his hometown, he still returns to Brazil to provide guidance (and fun) for the younger generations that are sure to follow him.