Jul 31, 2014

G-SHOCK Unveils The S Series



Innovation Meets Design in Casio G-SHOCK’s First Women’s Collection

DOVER, N.J., July 31, 2014 — Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle. Casio has brought the G-SHOCK brand into a premium and contemporary fashion space by reducing the size of the G-SHOCK watch and adding a female touch to the finish with classic and on-trend colors and prints.

With a strong focus on innovation and design, the S Series delivers a truly modern accessory to contemporary fashion.

The GMA-S110 is equipped with an auto LED backlight, 5 daily alarms, 1/100 second stopwatch, countdown timer, world time with 29 time zones and is magnetic resistant as well as water resistant to 200 Meters. The GMA-S110 is available in six colorways: purple and teal colorblock, black and blue colorblock and navy and pink colorblock; neon green, neon turquoise and neon cranberry.

The GMD-S6900 is equipped with an EL Backlight w/Afterglow for high visibility under low-light conditions, 3 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats and 48-city world time. The GMD-S6900 is available in nine bold colorways: raspberry camo, navy camo and authentic camo; raspberry metallic, taupe metallic and black metallic; solid raspberry, solid plum and solid mint.

“This is the first time in the brand’s 31-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President of Casio’s Timepiece division. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”

The S Series will be available in September at Nordstrom’s, Macy's and select department stores, as well asG-SHOCK’s store in Manhattan’s Soho, NYC and www.g-shock.com. Prices range from $99 to $130.

GMAS110CC-4 Womens Watch GMAS110HC-1A Womens Watch GMDS6900CC-3 Womens Watch GMDS6900CF-3 Womens Watch GMDS6900SM-9 Womens Watch


CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.