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Oct 28, 2016

G-SHOCK INTRODUCES OLIVE GREEN COLOR FOR GRAVITYMASTER

FOR IMMEDIATE RELEASE:

GA1100KH-3A

G-SHOCK INTRODUCES OLIVE GREEN COLOR FOR GRAVITYMASTER
New Flight Jacket-Inspired Design for the Aviation Timepiece

DOVER, NJ, October 28, 2016 - Today, Casio G-SHOCK announces a new olive green color addition for the GA1100 timepiece in the GRAVITYMASTER series. Using a flight jacket design motif for this aviation-inspired watch, the new colorway introduces an olive green shade with orange accents on the face.

The GA1100KH-3A features wide hour and minute hands to show the time in a current location, with a secondary location time indicated by the dial at 9 o'clock. The watch offers Twin Sensor technology to take compass bearing and measure temperatures, as well as Auto Super-Illuminator LED light and Neo-brite Luminous Hands and Markers.

In addition, the model is equipped with G-SHOCK technology, including 200M Water Resistance and Shock Resistance, World Time (with 31 time zones that includes 48 cities + UTC), 5 daily alarms, 1/100th second stopwatch, a countdown timer, and 12/24 hour formats, all in a 52.1mm case.

The GA1100KH-3A will retail for $250 USD, and will be available for purchase beginning November 2016 at standard G-SHOCK retailers, including select Macy’s, G-SHOCK.com, and the G-SHOCK NYC SoHo store

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.