Aug 07, 2013

Casio G-SHOCK Releases a Dynamic Addition to the G-Aviation Performance Collection

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Reaching New Heights in Innovation and Style with the New G-Aviation

DOVER, NJ, August 7, 2013 —With the ongoing success and popularity of their G-Aviation lineup, G-SHOCK has once again elevated watch performance and design with their latest introduction. Bold in design, resilient in structure and highly technical, the GWA1100-1A3 is as tough and visually stunning as it is electronically refined

The G-Aviation collection continually advances fashionable timepiece performance with the integration of specialized functions which assist worldwide adventurers wherever they may go. To guide them on their way, the watch’s built-in direction sensor provides directional readings by converting the second hand into a compass needle pointing north. Compass speed and functionality is further enhanced by downsized direction sensor and a second hand constructed of lightweight carbon fiber. Navigational functionality is further enhanced by bearing memory, allowing the user to store and display past directional information as a reference for subsequent readings. For superior timekeeping, the GWA1100-1A3 utilizes Multi-Band 6 Atomic Timekeeping which enables the watch to receive time-calibration radio signals from up to six transmission stations world-wide, based on the wearer’s home city setting. For non-stop performance, the model is equipped with Tough Solar Power technology which allows the watch to be charged and recharged by sunlight and fluorescent light, enabling full usage of power-hungry functions without compromising battery life.

The watch’s precision analog movement is further enhanced by Tough Movement, an auto-hand home position correction technology which repositions the analog hands in the rare occasion that they were to be displaced by a strong shock or magnetism. A Smart Access electronic crown allows for intuitive operational setting of home time, world time, countdown start time and alarm time by simply unlocking the quick-lock crown and turning it in the desired direction.

The GWA1100-1A3 is well matched by a sophisticated aesthetic; its large size gives it a powerful presence, while the overall design underscores toughness. This is reinforced by physical durability through the G-SHOCK Triple G Resist trio of shock-resistant technologies; withstanding dropping shocks, centrifugal gravity and harsh vibration. Finished with a scratch-resistant sapphire crystal with an anti-glare coating, provides visual clarity while allowing the user to maintain stealth in executing both their objectives and style.

“With the release of the new G-Aviation timepiece we see the performance and progression of this collection again elevated to new heights,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Its aeronautical design and related functionalities speak strongly of the ongoing G-Aviation commitment to advancing stylish toughness and technology.”

The G-Aviation GWA1100-1A3 is available this August for $650 at select jewelers, fashion boutiques, the G-SHOCK NYC Soho store and www.gshock.com.

G-Aviation video: http://www.gshock.com/happenings/videos/GWA1100


CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock, this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since it’s launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.