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Soho NYC

G-SHOCK Store

In December of 2012, G-SHOCK launched their first North American flagship store, G-Shock Soho. Nestled in the fashionable neighborhood on West Broadway, the store carries all current G-Shock, Baby-G, Edifice and Protrek timepieces, along with a second floor gallery which rotates quarterly to feature trendy and edgy artwork from a variety of artists. Also on display are a number of timepieces that have been a part of the building of our heritage. The store's design was developed with a working knowledge of what G-Shock represents, Absolute Toughness, as well as what it means to the consumers and collaborators. Our mission is to provide customers with an immersion in the brand-what it represents, why toughness is important in a timepiece and how new technologies can improve the overall performance and feature sets of a watch.


Klaus Thyman G-Shock GPS Event at G-Shock Soho.

Store Images

    Store Location

    454 West Broadway - New York, New York 10012
    P (212) 533-8700

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    Holiday Hours

    New Years Eve
    Memorial Day
    4th of July
    Labor Day
    Christmas Eve
    (open regular hours and close at 4pm)

    Thanksgiving
    New Years Day
    Christmas Day
    (closed)