G-SHOCK Soho Store
The G-SHOCK store pays tribute to its innovative design and reputable heritage by displaying a timeline of the timepieces released over the brands 30 year history, offering limited edition collaborative products available only at the shop, as well as current inline models.
The two level retail space echoes the unique attributes the brand is known for. Throughout, walls are adorned with art by world-renowned graphic artist, Eric Haze and plastered with original rock fixtures.
